Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. Rather than directly promoting products or services, it aims to provide informative, entertaining, or educational content that addresses the needs and interests of consumers. This can include blog posts, videos, infographics, podcasts, and more. By delivering high-quality content, businesses can build trust, establish authority in their industry, and nurture relationships with potential customers. Content marketing not only helps improve brand visibility but also drives organic traffic, generates leads, and supports customer retention, making it a vital element of a comprehensive marketing strategy.